Since the 1880s, Georges on Collins has stood for an elite, considered shopping experience at the 'Paris' end of Collins Street itself. Over a century on, the iconic Melbourne building still carries that honest, refined sensibility, from the architecture itself to the high-end occupants it draws. The building's considerable history is held in deep respect while a contemporary retail register is introduced, allowing the address to remain as relevant today as it has always been.

Photography by Earl Carter